Cristina Doros leads Visa in the region, which includes Ukraine and 16 other countries

Visa, the global leader in digital payments, has announced a new appointment in the CISSEE.

KYIV, March 4, 2024 — Visa has appointed Cristina Doros as Senior Vice President, and Group Country Manager for Visa in the CISSEE region.

Cristina will lead Visa's operations and strategy in 17 countries across Southern and Eastern Europe, Central Asia, the Caucasus, Ukraine, Moldova.

With over 20 years of experience at leading financial institutions, Cristina joined Visa in 2016 to lead regional Core Products team overseeing Core products (Debit, Credit and Premium), loyalty platform development, digital solutions, and push payments. In 2019-2021, Cristina took the role of Visa Regional Manager in the Caucasus, then continuing overseeing business in Central Asia.

Cristina succeeds Vira Platonova, who is taking on a new global role within Visa Money Movement business and will be relocating to North America.

We are delighted to announce Cristina Doros as the new head of Visa’s CISSEE region. With more than two decades of financial industry experience, including a nine-year tenure at Visa, Cristina's seasoned leadership will help continue to accelerate payments innovation. Together with our outstanding local teams, Cristina will be instrumental in enabling market growth and advancing strategic public and private sector partnerships during the current time of tremendous progress and opportunity,” said Andrew Torre, President of Central and Eastern Europe, Middle East and Africa, Visa.

"As I take on more responsibility for Visa business operations, I am eager to work more closely with our clients and partners across a wider range, delivering more innovative payment solutions to the CISSEE region and continuing to enable quick, safe, and easy money movement through Visa’s innovative network," said Cristina Doros, SVP, Group Country Manager for Visa CISSEE.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at